Your next marketing move Manufacturing Marketing Plays | Trevor Robinson https://manufacturingmarketingplays.com/playbooks/manufacturing-marketing-reset/ OUR PRIORITY What specific marketing gap are we choosing? __________________________________________________ WHY THIS DESERVES ATTENTION What did we see or hear that supports the decision? __________________________________________________ THE FIRST USEFUL CHANGE What will we do, and what will we leave for later? __________________________________________________ OWNER AND SUPPORT Who owns the work? Who needs to contribute or review it? __________________________________________________ WHAT WE WILL LOOK FOR What evidence would tell us the change helped? __________________________________________________ OUR REVIEW DATE When will we decide whether to continue, adjust, or stop? __________________________________________________ Use this with the complete playbook linked above.