Your show follow-up plan Manufacturing Marketing Plays | Trevor Robinson https://manufacturingmarketingplays.com/playbooks/trade-show-follow-up/ SHOW AND DATES Name the event and when the team will be there. __________________________________________________ THE CONVERSATIONS WE WANT Which visitor situations matter most? __________________________________________________ WHAT WE WILL CAPTURE List the fields and where the records will live. __________________________________________________ FOLLOW-UP OWNERSHIP Name the owner and response target for each situation. __________________________________________________ RESPONSES TO PREPARE List the answers, links, and introductions the team needs. __________________________________________________ REHEARSAL AND DAILY CHECK Who runs the rehearsal? Who checks the records? __________________________________________________ Use this with the complete playbook linked above.