About Trevor Robinson
There’s a better story inside your business.
I help manufacturing teams find it, explain it, and make it useful to the people they want to reach.
I spent more than a decade inside industrial automation manufacturing at Phoenix Contact USA. That experience shapes how I approach marketing: close to the product, the people who understand it, and the questions customers actually ask.

Why this site exists
Useful ideas.
Room to think.
Manufacturing companies solve interesting, difficult problems. Their marketing can help people understand those problems, see what is possible, and make a more informed decision.
Manufacturing Marketing Plays is where I share ideas about that work. You’ll find articles to think through, playbooks to use with your team, and the podcast. The aim is simple: give you something worth taking back to the business.
I also work directly with manufacturing teams through TLR Consulting Group. That can mean finding the right priority, planning a show or launch, improving content, or helping people use LinkedIn with more purpose.
Visit TLR Consulting Group“We've built a trusted presence within the manufacturing community, dramatically increased our engagement, strengthened our brand, and gained new customers who discovered us through our content and online presence.”

