The podcastHosted by Trevor Robinson
Clear briefings on the media, launch, demand, and authority systems manufacturers can put to work without turning marketing into another factory-sized initiative.
01 Current briefing
Product launches / 31:42Most manufacturers spend months preparing for a release and one week marketing it. This briefing maps the 90 days around launch day so the market argument starts before the announcement and compounds after it.
Preview player
02 Start here
Three foundational filesBegin with the recurring problems behind launches, technical content, and trade-show follow-up.
03 Episode archive
Filed by release dateUse the archive to find the issue that matches the work on your desk.
| File | Briefing | Topic | Status |
|---|---|---|---|
| 001 | Launch Day Is the Midpoint | Product launches | Open file ↗ |
| 002 | Your Best Content Is Hiding in Customer Questions | Expert content | Scheduled |
| 003 | Trade Show Follow-Up Starts Before the Show | Trade shows | Scheduled |
| 004 | Give the Interested Buyer Somewhere Useful to Go | Buyer pathways | Scheduled |
What the show is here to do
See how technical buyers learn, compare, and form trust before they contact sales.
Break a large marketing problem into decisions a small industrial team can make.
Leave every briefing with one action worth testing in the real business.
Hosted by Trevor Robinson
Trevor created Manufacturing Marketing Plays to make modern media, demand, and authority strategies practical for industrial teams.
Read the host fileThe briefing