Launch day is the midpoint
Give a product launch a useful life before and after the announcement. Start with the buyer problem and plan the proof.
5 min readRead article
The podcast with Trevor Robinson
Good conversations.
Useful marketing ideas.
Manufacturing is full of things worth talking about. The podcast explores how to turn that expertise into attention, understanding, and better business conversations.
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Your best content starts with a customer question
Use the questions your salespeople and technical experts already answer to create content buyers can use.
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About your host
Trevor brings more than a decade inside industrial automation manufacturing and experience helping industrial teams turn technical knowledge into useful marketing.
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