Services

Turn your expertise into
your next opportunity.

Focused help with the marketing priority in front of your manufacturing team. Choose a service, agree on the scope, and leave with a practical plan your people can put to work.

Talk about your projectStart with a Marketing Review

01 / Campaign strategy

Build the campaign around the buyer.

Manufacturing teams often start with an announcement, landing page, distributor kit, and social posts because those deliverables are familiar and easy to assign. A campaign also needs a deliberate plan for how the right buyers will encounter them.

We start with the outcome, the people who need to act, and what they need to know. Then we choose the right mix of industry experts, direct account outreach, focused events, employees and partners, podcasts, and useful content with follow-up.

The project can include

  • Campaign goal, audience and measures of success
  • Buyer readiness: understanding the problem, comparing options, or considering a purchase
  • Messages, proof and next steps that fit each stage
  • A deliberate plan for reaching buyers through people, channels and events
  • Connected assets, follow-up and sales handoff
  • Ownership, timing, and a plan to measure response and adjust

Project scopeScoped to your campaign and team

Talk about your campaign

02 / Trade show marketing

Make the show part of a complete campaign.

Turn one expensive week into a coordinated system that creates interest before the doors open and keeps valuable conversations moving afterward.

The project can include

  • Show selection and success measures
  • Pre-show audience and outreach plans
  • Booth conversation strategy
  • Lead capture and follow-up design

Project scopeFocused around a specific show

Talk about your next show

03 / Product launch strategy

Give the launch a longer life than the announcement.

Translate technical innovation into a market argument buyers understand, then align sales, channel partners, and campaign activity around it.

The project can include

  • Positioning and market argument
  • Audience and channel planning
  • Campaign sequencing
  • Sales and distributor preparation

Project scopeFocused around a planned release

Talk about your launch

04 / Content & social strategy

Put the knowledge inside your company to work in the market.

Your engineers, product leaders, and salespeople already answer the questions buyers care about. We create a practical system for capturing those insights and turning them into credible content.

The project can include

  • Editorial themes
  • Expert interview process
  • Channel strategy
  • Review and publishing workflow

Project scopeTypically 4 to 6 weeks

Talk about your content

05 / Lead generation strategy

Build a route from first interest to a real sales conversation.

Give buyers who are still researching a useful next step that builds trust, captures intent, and keeps your company in consideration.

The project can include

  • Current buyer-path review
  • Lead offer strategy
  • Nurture planning
  • Marketing-to-sales handoff

Project scopeTypically 6 to 8 weeks

Talk about lead generation

06 / Industry newsletter

Earn a place in the buyer’s inbox before the next project begins.

Create a publication with a clear reader promise, a useful point of view, and a format your team can sustain without scrambling for ideas every month.

The project can include

  • Audience and reader promise
  • Editorial format
  • Content sourcing system
  • Launch and list-growth plan

Project scopeTypically 4 to 6 weeks

Talk about your newsletter

07 / Industry podcast

Host a conversation your market wants to join.

Build a show around a clear business purpose, valuable guests, and a distinctive category angle. Create a platform for authority, relationships, and useful content that keeps working beyond each episode.

The project can include

  • Show concept and strategic purpose
  • Guest and relationship strategy
  • Format and production plan
  • Episode content-extension system

Project scopeTypically 6 to 8 weeks

Talk about your podcast

LinkedIn for Manufacturing

Bring the 5C Method to your team.

Explore the 5C Method

Train your leaders, sellers, marketers, and technical experts to put Credibility, Connections, Content, Conversations, and Consistency to work. Choose a starting point that fits your team’s experience, time, and internal support.

Build understanding

Workshop

A practical introduction to the 5Cs, with manufacturing examples and guided exercises.

Explore the Workshop

Build momentum

Team Sprint

Training and individual feedback to improve profiles, content, and everyday LinkedIn habits.

Explore the Team Sprint

Build company capability

Enablement Program

A company rollout with role-specific training, leadership support, and internal champions.

Explore the Enablement Program

A focused starting point

The Manufacturing
Marketing Review

When several priorities compete, get an outside assessment of what deserves attention first.

$3,000 Typically around two weeks

Credited toward a project booked within 60 days.

Ask about the Review

What you receive

  1. A working session with the marketing owner
  2. A review of current activity and materials
  3. A written assessment of the important gaps
  4. A prioritized recommendation
  5. A walkthrough with your team
“We've built a trusted presence within the manufacturing community, dramatically increased our engagement, strengthened our brand, and gained new customers who discovered us through our content and online presence.”
Jess BirdManager, Midwest CAM SolutionsRead the full testimonial

How we work

Clear scope. Useful work. A handoff your team can use.

We agree on the objective, responsibilities, fee, and finish line before starting. Ongoing production, ad management, and implementation support are scoped separately when needed.

Start by sharing the situation. I’ll give you a direct answer about fit and the most sensible next step.

Start a conversation