Build the follow-up before the booth opens
Make every useful booth conversation easier to continue. Start with the promise, the context, and the person who owns the next step.
6 min readRead article
Practical ideas for manufacturers
Make yourexpertisehard to ignore.
Your business is full of things worth talking about. Find better ways to get noticed, explain your value, and turn what you know into opportunities.
The podcastWith Trevor Robinson
Listen on SpotifyIdeas for the work ahead
Worth a closer look
Better ideas.
Something to put to work.
Launch day is the midpoint
Give a product launch a useful life before and after the announcement. Start with the buyer problem and plan the proof.
5 min readRead article
Your best content starts with a customer question
Use the questions your salespeople and technical experts already answer to create content buyers can use.
5 min readRead article
Free playbook / Manufacturing Marketing Reset
Too much to do.
Start with what matters.
Ten useful questions. One clear priority. Get your team aligned on the marketing move that deserves attention first.
Open the Marketing ResetA 30-minute working session with a worksheet to keep.
Work with Trevor
When you could use another set of eyes.
Get focused help with the marketing priority in front of your team.
See how I can helpLinkedIn for Manufacturing
Your team knows its stuff.
Help the right buyers see it.
Practical LinkedIn training for manufacturing leaders, sellers, marketers, and technical experts. Trevor’s 5C Method gives your people a shared approach to building trust, useful relationships, and business conversations.
Explore LinkedIn trainingThe 5C Method
Five connected capabilities. One practical system.Credibility
Make your expertise and relevance clear when a buyer visits your profile.
Connections
Build relationships with the buyers, accounts, and industry people who matter.
Content
Turn customer questions and technical knowledge into insights buyers can use.
Conversations
Use comments and messages to build relationships and follow up on interest.
Consistency
Keep it working with realistic routines, useful tools, and team support.
A specialized TLR Consulting Group training practice. Not affiliated with or endorsed by LinkedIn Corporation.
In their words
What working together looks like.
Feedback from the people who put Trevor’s guidance to work.
“Working with Trevor transformed the way we approach marketing at Midwest CAM Solutions. He developed a roadmap, challenged us to rethink our messaging, and shifted our focus from simply promoting products to creating content that educates, starts conversations, and builds trust. ... We've gained new customers who discovered us through our content and online presence.”
Jess BirdManager, Midwest CAM SolutionsExcerpt from the complete testimonialRead Jess’s full testimonial
“I've worked with Trevor for several years and still call on him today. He's an expert in his craft with deep knowledge and brings innovative ideas, strategy, and guidance. He's a unicorn and a key asset you want working with you.”
Ira Sharp JrDirector of Product Marketing, Phoenix Contact USA
“Trevor helped us boost our marketing and social strategy across LinkedIn, Facebook, and Instagram. His guidance was thorough and easy to follow. We skyrocketed our followers and greatly increased our reach and impressions. I highly recommend working with him.”
Matt TimneyMarketing Manager, MaxLite
“I reached out to Trevor for help with our growth strategy and quickly realized I was getting more than I anticipated. His knowledge is second to none and he's been an integral part of our strategy and growth.”
Scott BaumbergerFounder, Apex Visualization
Behind the ideas
Hi, I’m Trevor.
I spent more than a decade inside industrial automation manufacturing. Now I help industrial teams make their expertise more useful to the market.