Build the follow-up before the booth opens
Make every useful booth conversation easier to continue. Start with the promise, the context, and the person who owns the next step.
6 min readRead article
Articles & Playbooks
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Read an article for a fresh perspective. Open a playbook when you want a process to work through with your team.
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Articles
One question. A useful perspective.
Launch day is the midpoint
Give a product launch a useful life before and after the announcement. Start with the buyer problem and plan the proof.
5 min readRead article
Your best content starts with a customer question
Use the questions your salespeople and technical experts already answer to create content buyers can use.
5 min readRead article
Give buyers a next step beyond “contact sales”
Make it easier for someone to keep evaluating your company before they are ready for a sales conversation.
5 min readRead article
Put it into practice
Playbooks
Step-by-step guidance with a worksheet to keep.
The trade show follow-up playbook
Leave your planning meeting with a capture plan, clear follow-up ownership, and a checklist your booth team can use.
45-minute working sessionOpen playbook
The Manufacturing Marketing Reset
Find the gap that deserves attention first. Leave with one marketing priority, an owner, and a useful next move.
30-minute working sessionOpen playbook
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